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First established in Milan in 1872, Pirelli now runs 22 factories in 13 countries around the world. This global company has endured and thrived for three centuries and we worked with them to create an impressive hardback that would reflect this rich history and highlight the key ingredients of their entrepreneurial success.
Pirelli: Technology and Passion includes exclusive access to the Pirelli Foundation archives and previously unseen correspondence and interviews. This company history provides a never-before-seen window into the construction of a remarkable global corporation and tells the story of the entrepreneurs, managers, engineers, researchers and workers who all contribute to an enduring corporate identity.